Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business

Idioma: inglés

Editorial: Lulu Press, 2020

1684717655 / 9781684717651

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Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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Vendedor de IberLibro desde 23 de marzo de 2026

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Descripción del artículo del vendedor

Consumer culture is becoming increasingly diverse. Markets are fragmenting. More bespoke solutions are stealing share from companies who innovate for the masses. Yet companies continue to use practices that assume the opposite, creating a fundamental disconnect between why a company does what it does, and why people buy from that company. Understanding what microcultures are and how they work can help counter this. This book will provide current and future leaders with a learnable, teachable, repeatable, and most importantly, scalable framework with which to drive true organizational transformation. It will help leaders get past the industry-led lens that they've unknowingly become accustomed to and explore opportunities through a purely consumer-led, empathic lens. It will enable you to create solutions for the influential microcultures today, that will shape the macrocultures that will impact your business tomorrow.

N° de ref. del artículo CIN1684717655VG

Título
Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business
Autor
Ujwal Arkalgud
Editorial
Lulu Press
Año de publicación
2020
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1684717655
ISBN 13
9781684717651

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de IberLibro desde 23 de marzo de 2026

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ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,73
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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Second Hand - All Genre

Información empresarial del vendedor

SBYB, Inc.

900 Knell Road
Montgomery, IL Estados Unidos de America 60538