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Off The Shelf, Antonia, MO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 14 de junio de 2019
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. N° de ref. del artículo OSV.1591843995.G
An inspiring case study for the next generation of start-ups by the unconventional founders of Method.
Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including:
*Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals.
*Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share.
*Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them.
The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.
Acerca del autor:
Eric Ryan is the cofounder of Method Products, a multimillion-dollar brand of environmentally friendly home-care products. He studied at the University of Rhode Island and London's Richmond University, working for advertising agencies before going into business with childhood friend Adam Lowry.
Adam Lowry is the cofounder of Method Products, a multimillion-dollar brand of environmentally friendly home-care products. Originally from Detroit, Lowry attended Stanford University to study chemical engineering and environmental science. Prior to going into business with childhood friend Eric Ryan, Lowry worked in climate research. He now lives in San Fransisco.
Lucas Conley is a journalist, an attorney, and an author. He holds degrees from the University of Arizona and the University of New Mexico School of Law and has appeared in a variety of publications, including Fast Company, the Boston Globe, the Huffington Post, and ESPN: The Magazine. He is the author of OBD: Obsessive Branding Disorder. He lives with his wife in Santa Fe, New Mexico.
Título: The Method Method: Seven Obsessions That ...
Editorial: Portfolio
Año de publicación: 2011
Encuadernación: Encuadernación de tapa dura
Condición: good
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Condición: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Nº de ref. del artículo: 00084353596
Cantidad disponible: 2 disponibles
Librería: Zoom Books East, Glendale Heights, IL, Estados Unidos de America
Condición: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Nº de ref. del artículo: ZEV.1591843995.G
Cantidad disponible: 1 disponibles
Librería: 2Vbooks, Derwood, MD, Estados Unidos de America
Hard cover. Condición: Fine in fine dust jacket. Sewn binding. Cloth over boards. 272 p. Contains: Illustrations. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. HC 270. Nº de ref. del artículo: Alibris.0035993
Cantidad disponible: 1 disponibles
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 6471639-6
Cantidad disponible: 2 disponibles
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Condición: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 5846960-6
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Hardcover. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1591843995I2N00
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1591843995I4N00
Cantidad disponible: 1 disponibles
Librería: Blackwood Bookhouse; Joe Pettit Jr., Bookseller, Eugene, OR, Estados Unidos de America
Hardcover. Condición: Very Good. Estado de la sobrecubierta: Very good. First Edition. New York; Portfolio, 2011 First edition. 9 1/4 x 6 1/4 inches: pp. xiv, 256. Illustrated jacket with white and grey lettering. White lettering on lilac-colored spine of white boards. 256 pp with index. INSCRIBED BY AUTHOR to front free endpaper. Top and bottom corners nudged. Jacket has light edgewear, creasing. Text is unmarked. Binding tight. The authors show what happens when giants realize that some scrappy start-up is daring to do things not only differently but better. This is the story of how that scrappy startup revolutionized the way we clean. Nº de ref. del artículo: 670
Cantidad disponible: 1 disponibles
Librería: Sigrun Wuertele buchgenie_de, Altenburg, Alemania
Condición: Wie neu - gebraucht. Broschiert 256 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 1, Wie neu - gebraucht, Broschiert Portfolio , 2011 256 S. , The Method Method. Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down, Eric Ryan, Adam Lowry. Nº de ref. del artículo: BU366635
Cantidad disponible: 1 disponibles
Librería: Solr Books, Lincolnwood, IL, Estados Unidos de America
Condición: new. Nº de ref. del artículo: BCV.1591843995.N
Cantidad disponible: 1 disponibles