This clear and lucid primer fills an important need by providing a comprehensive account of the many new developments in the study of metaphor over the last twenty years and their impact on our understanding of language, culture, and the mind. Beginning with Lakoff and Johnson's seminal work in Metaphors We Live By, K�vecses outlines the development of "the cognitive linguistic theory of metaphor" by explaining key ideas on metaphor. He also explores primary metaphor, metaphor systems, the "invariance principle," mental-imagery experiments, the many-space blending theory, and the role of image schemas in metaphorical thought. He examines the applicability of these ideas to numerous related fields.

Cr�ticas

... provides a highly focussed, empirically up-to-date, and didactically exemplary introduction to the field. (Lanuage and Literature)

... not just an excellent introductory textbook for students who are new to the field. I would say that it is also highly useful to their teachers: it offers an authoritatively balanced picture of a complicated field. (Lanuage and Literature)

Within the boundaries of the cognitive-linguistic approach this is the book to buy and read and teach. It gives a lucid, encompassing and coherent overview of metaphor. (Lanuage and Literature)

... a firmly cognitive-linguistic introduction that presents all of the important findings of this approach to a student audience. It is the first book of its kind, and in giving a practical turn to the exposition, it has filled an obvious gap in the market. (Lanuage and Literature)

This book presents major research results in the field of the cognitive theory of metaphor, since the notion was first explored by Lakoff and Johnson two decades ago. (Pragmatics)

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