Meta Products: Meaningful Design for Our Connected World. Este artículo no está disponible.Meta Products: Meaningful Design for Our Connected World

The web has become the standard for communication, advertising, socializing, financing and much more. A platform consisting of bits and bytes that has a life on its own and grows as it empowers people to fulfill their aspirations. In the next few years the web will keep on growing and will extend across new aspects of our lives. Products, services, places, knowledge and people will be web-enabled, creating new connections and new interactions; hence new networks. Business success will rely on harmonious and valuable networks, called Meta Products. Designing meaningful Meta Products will be the key for innovation and brand differentiation.

This book talks about the phenomenon of Meta Products, and also presents Network Focused Design as a design approach, usable for everyone who wants to design successful solutions for our connected world. Expert interviews and many cases are provided along the way to support the theory. " With an introduction from Mike Kuniavsky (author of Smart Things, Ubiquitous Computing User Experience Design).

Wimer Hazenberg: Graduated in Artificial Intelligence at the RUG in 2007. Co-founded web design agency Booreiland in 2003. Also co-started meta products in 2008, an extra discipline within Booreiland, involving the so-called tactile web (consumer products connected to the web). Menno Huisman: Studied Industrial Design Engineering. Or in more common terms, product design. Co-founder and Creative Director at Booreiland. Sara Cordoba Rubino was born in Mexico City and did a bachelor in Industrial Design at the Universidad Autónoma Metropolitana. In The Netherlands she did a master's degree in Strategic Product Design at the faculty of Industrial Design Engineering at Delft University of Technology. Now, Sara applies these skills at Dutch design studio Booreiland as researcher and project manager.