Media Strategy

Idioma: inglés

Editorial: GRIN Verlag, GRIN Verlag Aug 2018, 2018

3668778876 / 9783668778870

  • Tapa blanda
  • Nuevo
Ver todos los detalles

Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000

Vendedor de 5 estrellas

Vendedor de IberLibro desde 23 de enero de 2017

Tapa blanda

Condición: Nuevo

EUR 52,95

Envío por EUR 60,00 
Se envía de Alemania a Estados Unidos de America

Cantidad disponible: 1 disponible

Añadir al carrito
Devoluciones gratuitas de 30 días

Descripción del artículo del vendedor

This item is printed on demand - Print on Demand Titel. Neuware -Academic Paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, , course: Ph.D, language: English, abstract: The influence of media on consumer behavior is profound. The billions of dollars spent in advertising each year attest to the impact of media on consumer purchasing and buying preferences. The ability of media to shape consumer trends and tastes through media such as movies, television shows and music is all-pervasive. New media such as Internet sites accelerates consumer receptivity to products through comments made on websites and blogs. Media is such a part of our daily lives that we don¿t even realize it's influencing us in big and small ways. Media use in advertising is purposely designed to elicit a change in consumer action, belief and perception. It unabashedly woos us to buy products we don¿t need and trust wholly with product claims that are puffer or exaggerated.In today¿s dynamic world, it is almost impossible for advertisers to deliver advertising message and information to buyers without use of advertising. Certainly, this may be because of the globalization and accessibility of hundreds of channels for the viewers of this modern era. Now a day, due to globalized economy, this made available a bulk of marketing stimuli to the modern consumers. More often consumerism describes the way of equating personal happiness, with purchasing material possessions and consumption in excess of one¿s need. The main purpose of media advertising itself is to persuade audience to take some action with respect to products, ideas, or services. The success of media advertisements can be determined by the consumer¿s final decision to consume the said products or service, in oppose to the competitors. In correlation, consumer behavior indicates the act of acquiring, using and disposing of products, services, ideas, or experiences whilst includes the search for information and actual purchase. The outlets of mass media include, but not limited to billboards, Internet, magazine, television, and radio. Mass media advertising generally dwells on multiple outlets and tends to be consistent when it comes to visually branding their image. This serves the purpose of generating consumer¿s association with specific value and concepts with the company¿s products.Books on Demand GmbH, Überseering 33, 22297 Hamburg 252 pp. Englisch.…

N° de ref. del artículo 9783668778870

Título
Media Strategy
Autor
Rambabu Lavuri
Editorial
GRIN Verlag, GRIN Verlag Aug 2018
Año de publicación
2018
Estado
Neu
Encuadernación
Taschenbuch
Idioma
inglés
ISBN 10
3668778876
ISBN 13
9783668778870
Peso del artículo
371 gramos
Dimensiones
210x148x18 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Alemania

Vendedor de 5 estrellas

Vendedor de IberLibro desde 23 de enero de 2017

Tarifas de envío de Alemania a Estados Unidos de America

ArtículoDe 60 a 60 días hábilesDe 60 a 60 días hábiles
Primer artículoEUR 60,00EUR 75,00
Los plazos de entrega los establecen los vendedores y varían según el transportista y la ubicación. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relación con cargos adicionales para cubrir cualquier aumento en los costes de envío de los artículos.

Métodos de pago

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay
  • Cheque
  • PayPal

Descripción de la tienda

Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

Especialidad

Modernes Antiquariat - Bücher von 1960 bis heute

Información empresarial del vendedor

buchversandmimpf2000

Alemania