Media Planning: A Practical Guide. Este artículo no está disponible.
Idioma: inglés
Editorial: McGraw Hill, 1996
- Tapa blanda
- Usado
Librería: One Planet Books, Columbia, MO, Estados Unidos de AmericaOne Planet Books
Vendedor de IberLibro desde 10 de noviembre de 2017
Condición: Usado - Aceptable
EUR 6,91
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Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
N° de ref. del artículo 000245480U
- Título
- Media Planning: A Practical Guide
- Autor
- Surmanek, Jim
- Editorial
- McGraw Hill
- Año de publicación
- 1996
- Estado
- Good
- Encuadernación
- paperback
- Idioma
- inglés
- ISBN 10
- 0844235121
- ISBN 13
- 9780844235127
- Edición
- 3rd Edition.
The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media.
This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts.
The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed.
- Thoroughly discusses the major media forms including Interactive and Out-of-Home.
- Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity.
- Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.
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