Media Economics (Key Concerns in Media Studies, 7). Este artículo no está disponible.
Idioma: inglés
Editorial: Red Globe Press, 2015
- Tapa blanda
- Nuevo
Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
Vendedor de IberLibro desde 25 de marzo de 2015
Condición: Nuevo
EUR 48,12
Descripción del artículo del vendedor
In English.
N° de ref. del artículo ria9780230293229_new
- Título
- Media Economics (Key Concerns in Media Studies, 7)
- Autor
- Cunningham, Stuart
- Editorial
- Red Globe Press
- Año de publicación
- 2015
- Estado
- New
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 0230293220
- ISBN 13
- 9780230293229
- Peso del artículo
- 370 gramos
- Serie
- Libro 5 de 13: Key Concerns in Media Studies
This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value - and limits - of contending economic approaches in understanding how the media operates today.
Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.
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Acerca del autor
Terry Flew is Professor of Media and Communication in the Creative Industries Faculty at Queensland University of Technology, Brisbane, Australia.
Adam Swift is a Research Fellow at Queensland University of Technology, Australia.
“Acerca de” puede pertenecer a otra edición de este título.