Maximizing LinkedIn for Business Growth, Updated and Expanded (Paperback)
Idioma: inglés
Editorial: Pdca Social, 2026
- Tapa blanda
- Nuevo
Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail
Vendedor de AbeBooks desde 29 de junio de 2022
Condición: Nuevo
EUR 19,74
Cantidad disponible: 1 disponibles
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Paperback. LinkedIn has over one billion users. But most professionals are still treating it like a digital resume-uploading their work history, connecting with a few colleagues, and hoping opportunities magically appear.They don't.Maximizing LinkedIn for Business Growth shows you how to transform LinkedIn from a passive profile into an active engine for building your brand, attracting clients, and creating real business opportunities.This updated and expanded 2nd edition delivers 70% more content than the original, with new chapters and strategies specifically designed for today's LinkedIn-including how to leverage AI without losing your authentic voice.What You'll Learn: Optimize your profile to get found by the right peopleCreate content that builds thought leadership and drives engagementGenerate leads through social selling without being pushyTurn connections into genuine professional relationshipsNavigate LinkedIn's free vs. paid features to maximize your ROIUse AI tools strategically with the exclusive ASKNEAL(TM) FrameworkBuild a personal CRM system so opportunities don't slip through the cracksWhat's New in This Edition: A complete chapter on AI and the ASKNEAL(TM) Framework for using ChatGPT on LinkedInA new chapter on personal CRM and relationship managementReal-world case studies showing these strategies in actionUpdated guidance on LinkedIn's latest features and algorithmFive bonus resources including checklists, templates, and frameworksThis isn't theory. It's a practical, step-by-step playbook built from 15+ years of hands-on LinkedIn experience, refined through speaking in front of thousands, a decade of corporate trainings and teaching hundreds of professionals at UCLA Extension and Rutgers Business School, and battle-tested with real clients.Your next client, business partner, or career opportunity is already on LinkedIn. This book shows you exactly how to find them. Transform LinkedIn from a digital resume into a business growth engine. This updated 2nd edition delivers 70% more content, a new AI chapter with the ASKNEAL(TM) Framework, and practical strategies to build your brand and generate leads. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
N° de ref. del artículo 9798994077900
- Título
- Maximizing LinkedIn for Business Growth, Updated and Expanded (Paperback)
- Autor
- Neal Schaffer
- Editorial
- Pdca Social
- Año de publicación
- 2026
- Estado
- new
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 13
- 9798994077900
Transform LinkedIn from a digital resume into your most powerful business growth engine.
LinkedIn isn’t just for job seekers anymore. It’s where credibility is built, relationships are strengthened, and opportunities come to you—if you know how to show up strategically.
Whether you're a business professional looking to attract clients, a job seeker wanting to stand out, an entrepreneur building your personal brand, or a sales professional focused on social selling and lead generation, this fully updated and expanded 2nd edition of Maximizing LinkedIn for Business Growth delivers a proven, practical playbook for maximizing LinkedIn in 2026 and beyond.
In this comprehensive LinkedIn marketing guide, digital marketing expert Neal Schaffer—author of Digital Threads, The Age of Influence, and Maximize Your Social—shares what works right now (and what doesn't), based on 15+ years of experience helping thousands of professionals and organizations ranging from startups to Fortune 500 companies succeed on the platform.
Inside, you'll learn a step-by-step framework to:
✓ Optimize your LinkedIn profile for maximum impact and search visibility—your profile is your #1 inbound marketing tool for personal branding and professional networking
✓ Build a high-value network without spammy outreach and create stronger professional relationships through smart, strategic engagement
✓ Establish credibility through LinkedIn recommendations, social proof, and thought leadership positioning
✓ Create content that resonates—posts, LinkedIn newsletters, articles, carousels, and short-form video—without spending hours every day
✓ Use AI tools the right way, including ChatGPT and the exclusive ASKNEAL™ AI Framework, to enhance your content and workflows while maintaining your authentic voice
✓ Apply social selling and prospecting techniques that generate B2B leads and business development opportunities without feeling "salesy"
✓ Decide when LinkedIn Premium or Sales Navigator is worth paying for—and when the free account is all you need
✓ Implement a personal CRM system to organize your professional network and never miss a valuable follow-up opportunity
✓ Build a simple LinkedIn playbook and daily routine you can actually stick with for consistent results
✓ Learn from real-world case studies of professionals who've landed consulting contracts, speaking gigs, job offers, and even co-founder partnerships through LinkedIn
What makes this book different from other LinkedIn books:
→ Practical, not theoretical. Every chapter includes actionable steps you can implement today—no fluff, just proven LinkedIn strategies and tactics.
→ Updated for today's LinkedIn. Covers the latest LinkedIn algorithm changes, AI tools for LinkedIn, new platform features, and current best practices.
→ Multi-purpose approach. Whether your goal is B2B marketing, career advancement, thought leadership, personal branding, or sales prospecting—this guide has you covered.
→ No premium subscription required. Most LinkedIn strategies in this book work with a free account.
Whether your goal is to grow your personal brand on LinkedIn, generate more leads through social media marketing, land your dream job, or unlock your next big career opportunity, this book will help you build a repeatable LinkedIn marketing system tailored to your goals, industry, and professional style.
Bonus: Readers get access to five exclusive resources including a 30-day LinkedIn quick-start checklist, the complete ASKNEAL™ AI framework guide, and a downloadable content calendar template.
Stop leaving opportunities on the table. Start maximizing LinkedIn for business growth today.
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CitiRetail
Stevenage, Reino Unido
Vendedor de AbeBooks desde 29 de junio de 2022
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