Maximizing Lead Generation: The Complete Guide for B2B Marketers

Ruth P Stevens

55 valoraciones de Goodreads

Idioma: inglés

Editorial: Pearson Education (US), 2011

0789741148 / 9780789741141

Serie: Libro 12 de 48 - Que Biz-Tech

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Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

Vendedor de 4 estrellas

Vendedor de IberLibro desde 23 de marzo de 2026

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Descripción del artículo del vendedor

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is ?Job One?: B2B marketers? single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace?from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You?ll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking.  Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity?and company profits. You?ll Learn How To:? Develop and refine rules that consistently lead to higher-quality leads? Gain deeper insights into your customers and their buying processes? Build sophisticated, accurate marketing databases? Identify the media most likely to work for you? Execute highly effective campaigns? Drive huge ROI improvements? Use BANT and other qualification criteria? Apply new ?nurturing? techniques to convert ?duds? into ?diamonds?? Track results and quantify the business value of campaigns? Utilize best practices content marketing and marketing automation? Integrate continuous improvement into lead generation? Discover 10 trends that will transform the way you prospect.…

N° de ref. del artículo CIN0789741148VG

Título
Maximizing Lead Generation: The Complete Guide for B2B Marketers
Autor
Ruth P Stevens
Editorial
Pearson Education (US)
Año de publicación
2011
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0789741148
ISBN 13
9780789741141
Serie
Libro 12 de 48: Que Biz-Tech

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de IberLibro desde 23 de marzo de 2026

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ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,78
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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SBYB, Inc.

900 Knell Road
Montgomery, IL Estados Unidos de America 60538