Mathematical models in marketing : a collection of abstracts. (=Lecture notes in economics and mathematical systems ; 132).. Este artículo no está disponible.
Idioma: inglés
Editorial: Berlin, Springer, 1976
- Tapa blanda
- Usado
Librería: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, AlemaniaAntiquariat Thomas Haker GmbH & Co. KG
Vendedor de 5 estrellas
Vendedor de IberLibro desde 3 de mayo de 2002
Miembro de asociación: GIAQ
No disponible
Tapa blanda
Condición: Usado - Bueno
EUR 11,10
Descripción del artículo del vendedor
XX, 514 S. : With figures ; 25 cm Ex.-Libr., Good condition. Some pages wavely. Sprache: Englisch Gewicht in Gramm: 1053.
N° de ref. del artículo 598918
- Título
- Mathematical models in marketing : a collection of abstracts. (=Lecture notes in economics and mathematical systems ; 132).
- Autor
- Funke, Ursula H.:
- Editorial
- Berlin, Springer
- Año de publicación
- 1976
- Estado
- Gut
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 354007869X
- ISBN 13
- 9783540078692
- Peso del artículo
- 1053 gramos
- Catálogos de vendedores
- Ökonomie-Betriebswirtschaft-Marketing
Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.
“Acerca de” puede pertenecer a otra edición de este título.
Resultados de la búsqueda para Mathematical models in marketing : a collection of abstracts. (=Lecture notes in economics and mathematical systems ; 132).
Hay 2 copias más de este libroVer todos los resultados