Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework.

Learn to build and use customer hubs and associated technologies, secure and protect confidential corporate and customer information, provide personalized services, and set up an effective data governance team. You'll also get full details on regulatory compliance and the latest pre-packaged MDM-CDI software solutions.

Design and implement a dynamic MDM-CDI architecture that fits the needs of your business
Implement MDM-CDI holistically as an integrated multi-disciplinary set of technologies, services, and processes
Improve solution agility and flexibility using SOA and Web services
Recognize customers and their relationships with the enterprise across channels and lines of business
Ensure compliance with local, state, federal, and international regulations
Deploy network, perimeter, platform, application, data, and user-level security
Protect against identity and data theft, worm infection, and phishing and pharming scams
Create an Enterprise Information Governance Group
Perform development, QA, and business acceptance testing and data verification

Acerca de los autores

Alex Berson is a Director of Technology for a global management consulting firm. Dr. Berson holds a Ph.D. in Computer Sciences and M.S. in Applied Mathematics, and is an internationally recognized expert, author, educator and practitioner who has over 20 years of experience in information technologies focusing on data warehouse systems architecture, including design and implementation of systems and applications in the areas of data management, data warehousing and data mining; transaction processing; middleware, client/server distributed computing; and object technologies. Alex Berson is an active member of IEEE Computer Society, ACM, and many others. Hes also an advisory editor for the McGraw-Hill Professional Books division. He has published numerous technical articles in trade magazines, and is a best-selling author of a number of professional books including 'Data Warehousing, Data Mining and OLAP'(with Steve Smith); Client/Server Architecture; SYBASE and Client/Server Computing(with George Anderson); and APPC: Introduction to LU6.2. These books are published internationally, and had been translated in many languages including Chinese and Korean. His latest book, Building Data Mining Applications for CRM, is scheduled to be published in December 1999.

Larry Dubov is a recognized expert in implementation of complex business driven technology solutions for Financial Services, Banking and Pharmaceutical verticals with the primary focus on Customer Data Integration (CDI), Master Data Management (MDM), Customer Relationship Management (CRM), Datawarehousing and Operational Data Stores.

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