Mass Media Research: An Introduction - Seventh Edition
Roger D. Wimmer
ISBN 10: 0534562744 ISBN 13: 9780534562748
Editorial: Wadsworth Publishing, 2002
Usado
Hardcover
Librería:
Bookbot, Prague, Republica Checa
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 7 de octubre de 2023
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Anmerkungen / bekritzelt / Stempel; Abnutzung / Risse - leicht; Vergilbt / ausgeblichen. Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well. N° de ref. del artículo 0eb735cb-63b2-4896-8ea1-3280dced2c51
Sinopsis:
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research and experimental research. "InfoTrac College Edition" exercises reinforce students' learning.
Reseña del editor: This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
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Detalles bibliográficos
Título: Mass Media Research: An Introduction - ...
Editorial: Wadsworth Publishing
Año de publicación: 2002
Encuadernación: Hardcover
Condición: Fair