Mass Media Research: An Introduction (with InfoTrac)
Roger D. Wimmer; Joseph R. Dominick
ISBN 10: 0534647189 ISBN 13: 9780534647186
Editorial: Wadsworth Publishing, 2005
Usado
Paperback
Librería:
ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 24 de marzo de 2009
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de ref. del artículo G0534647189I4N00
Sinopsis:
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Reseña del editor: MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
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Detalles bibliográficos
Título: Mass Media Research: An Introduction (with ...
Editorial: Wadsworth Publishing
Año de publicación: 2005
Encuadernación: Paperback
Condición: Very Good
Condición de la sobrecubierta: No Jacket