Mascot Design. Este artículo no está disponible.Mascot Design

This book introduces the history and development of mascots using important case studies and sets out current best pratice for understanding and creating mascots. The reader is instructed how to create adorable mascots, from idea through concept to final artwork. A great selection of mascot designs from around the world is also showcased for inspiration. Recent decades have witnessed the flourish of mascot design, which is widely used by companies, organizations and even governments as a way to boost sales or improve corporate image and campaign communications. Such a trend has increasingly attracted attention to mascots by marketing and design professionals as well as their audiences.

SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.