Marketplace 3.0: Rewriting The Rules of Borderless Business

Descripción:

: Hiroshi Mikitani, founder of e-commerce giant Rakuten, offers an alternate online model that benefits vendors, customers, and communities alike by empowering players at every step in the process. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom. EAN: 9780230342149 Tipo: Libros Categoría: Libros universitarios y de estudios superiores|Negocios y finanzas Título: Marketplace 3.0: Rewriting The Rules of Borderless Business Autor: Hiroshi Mikitani Editorial: Palgrave Macmillan (19 marzo 2013) Idioma: EN Páginas: 256 Formato: Tapa dura Peso: 436 Año de publicación: 2013. N° de ref. del artículo Happ-2025-01-22-9c6890cf

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Sinopsis:

Críticas: "Marketplace 3.0 is highly readable and largely devoid of the jargon that often mars similar efforts. Mikitani gives a well-considered argument for why Rakuten's business model should be the way of the future...Mikitani's vision for the next stage of the online revolution and his conviction that internet companies have a responsibility to drive change for the better may be an inspiration to aspiring digital entrepreneurs" -Michiyo Nakamoto, Financial Times
 
"Hiroshi Mikitani is that rare thing in Japan: a businessman who wants radically to change society, but who also has the ear of the Japanese establishment...Marketplace 3.0 contains much homespun wisdom about business" -The Economist

"Marketplace 3.0 delivers a refreshing and inspiring outline of author Hiroshi Mikitani's view of the new rules of borderless business...this book offers an easy but provocative read, and gives a refreshing alternative to accepted Western ecommerce practices" - Marketing