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Librería: Goodwill of Silicon Valley, SAN JOSE, CA, Estados Unidos de AmericaGoodwill of Silicon Valley
Vendedor de AbeBooks desde el 28 de junio de 2024
Condición: Usado - Aceptable
EUR 11,04
Cantidad disponible: 1 disponible
Añadir al carritoDescripción del artículo del vendedor
Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.
N° de ref. del artículo GWSVV.0471486949.G
- Título
- Marketing Unwrapped
- Autor
- Perry, Ray
- Editorial
- Wiley
- Año de publicación
- 2001
- Estado
- good
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 0471486949
- ISBN 13
- 9780471486947
Written by CIM's Director of Marketing, Ray Perry, in a very accessible, sometimes amusing manner, the book outlines the evolution of marketing basics in the 20th century before swiftly moving on to the issues that face the 21st century marketer. These range from the proliferation of media and the choices this now presents the marketer, to consumers' concerns over privacy and data protection. These and other key themes are outlined, demonstrating how they will impact and shape the marketing function. What becomes clear is that in order to succeed in the future, "marketers will need to be flexible, adaptable and multi-skilled". Pan-marketing, measuring metrics, knowledge management, CRM and integrated supply chain management will all be important, and it is likely many of them will become specialist marketing roles in their own right.
The case for each role is argued well and supported by a range of well-researched figures and examples, before giving sound advice on how to execute the role. The chapters on the media marketer and metrics marketer are particularly good. Key skills and competencies are laid out with a useful summary of things to remember.The book will help today's marketers face up to the challenges of the 21st century, and help them develop the marketing skills they need for the new connected economy." --John Ling, The Chartered Institute of Marketing
"Ray Perry looks at the wider perspective of new marketing and identifies key success factors - a good read for all marketers" --Andy Jones, Marketing Operations Director, Vauxhall Motors
"To business people this is a breath of fresh air, a disciplined and data driven approach to marketing" --Raoul Pinnell, VP Global Brands Communications, Shell International
"Marketing Unwrapped captures the key issues and challenges facing marketers today and the wider skill set required as marketing increasingly becomes a boardroom issue." --Debbie Brown, Head of Marketing Communications BT plc
The marketing function has long striven to be taken seriously at board level. Much work has been undertaken in recent years to measure the effectiveness of marketing and to make it accountable at 'the bottom line'. However, if marketing is really to find its place at the top of an organization, marketers themselves need to understand and develop some core skills to give credence to their positions.
Marketing Unwrapped literally unwraps the role of today's marketer. Ray Perry creates a blueprint for each facet of the marketer's role in relationship to an organization and highlights the key skills, knowledge, disciplines and competencies necessary for marketers to succeed. Compiled in the form of a matrix, this book unwraps the role of a marketer and introduces the range of 'co-functions' from relationship marketer to metrics marketer that the marketer will need to master to succeed in business in the future.
This step-by-step guide to developing your own portfolio of skills will give you the confidence to sit at board level with a holistic understanding of the workings of business in general, and a clear idea of the difference you in your marketing capacity can make.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
He is currently CEO of the E Centre and Director of Marketing at the Chartered Institute of Marketing (CIM), and a Fellow of CIM, the RSA, and a Worshipful Marketer of the City of London. He is a panellist for the Sunday Times Enterprise Network in the UK and marketing spokesman on many radio and TV programmes.
“Acerca de” puede pertenecer a otra edición de este título.
Goodwill of Silicon Valley
SAN JOSE, CA, Estados Unidos de America
Vendedor de AbeBooks desde el 28 de junio de 2024
Tarifas de envío en Estados Unidos de America
| Artículo | De 3 a 5 días hábiles | De 1 a 3 días hábiles |
|---|---|---|
| Primer artículo | EUR 3,55 | EUR 7,10 |
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Descripción de la tienda
Goodwill of Silicon Valley’s mission is to support our employees, our customers, and people with challenging barriers to employment; to raise their standard of living and improve their lives through our services and social enterprise. Founded in Santa Clara County in 1928, Goodwill of Silicon Valley is dedicated to improving employment opportunities, increasing standards of living, providing economic independence, and restoring our clients’ sense of self-worth. We do this through workforce creation, vocational training, and environmental stewardship. With 18 retail stores, an online store, an extensive reuse/recycling operation, and our Contract Services division, we help people overcome barriers to employment, build sustainable livelihoods, and transform their lives and communities.…
Especialidad
All, potentially Comics and Collectibles as wellInformación empresarial del vendedor
Goodwill of Silicon Valley
1080 North 7th Street
San Jose, CA Estados Unidos de America 95112
Condiciones de venta
Goodwill of Silicon Valley’s mission is to support our employees, our customers, and people with challenging barriers to employment; to raise their standard of living and improve their lives through our services and social enterprise.
Founded in Santa Clara County, California, USA in 1928, Goodwill of Silicon Valley is dedicated to improving employment opportunities, increasing standards of living, providing economic independence, and restoring our clients’ sense of self-worth. We do this through workforce creation, vocational training, and environmental stewardship. With 18 retail stores, an online store, an extensive reuse/recycling operation, and our Contract Services division, we help people overcome barriers to employment, build sustainable livelihoods, and transform their lives and communities.
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