Marketing : Strategy Implementation and Control

Idioma: inglés

Editorial: Rawat, 2004

8170338093 / 9788170338093

Librería: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd

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Descripción del artículo del vendedor

Contents Preface. 1. Strategic marketing. 2. Market segmentation. 3. Branding strategy. 4. Product strategy. 5. Pricing strategy. 6. Distribution and supply chain strategy. 7. Promotion strategies. 8. Business analysis and strategies. 9. Competitor analysis and strategy building. 10. Services marketing. 11. International marketing strategy. 12. Sales management and forecasting. 13. Innovative marketing strategies. 14. Marketing research. Index. Marketing strategy is an approach in consonance with the goals of the company to be achieved. The strategies are formulated for short and long periods according to the goals which indicate what a company wants to achieve in a given environment and time frame. Strategic marketing also examines and analyzes the interaction and impact between each major discipline in order to provide applied managerial skills to implement the business plans effectively. This book imparts knowledge and skills for understanding the marketing environment and organizational players analyzing their strategic business moves and developing appropriate marketing strategies for the clients and organizations. The applied concepts of strategic marketing have been introduced through case analysis with reference to functional issues like customer analysis competitor analysis and company analysis. The specific learning objectives of the book are to improve understanding on making marketing decisions analyze industrial marketing environment develop competitive marketing strategies develop skills in Sales management and enhance know how on implementation and control of the marketing strategies. In addition to the major cases discussed at the end of the chapters to provide applied orientation and realizing the learning objectives there are many cases of the multinational companies discussed within the chapters to support major concepts and issues. The book will prove helpful to the graduate management students and corporate executives to refresh their skills and enhance their knowledge. 476 pp.…

N° de ref. del artículo 51264

Título
Marketing : Strategy Implementation and Control
Autor
Rajagopal
Editorial
Rawat
Año de publicación
2004
Estado
New
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
8170338093
ISBN 13
9788170338093

Vedams eBooks (P) Ltd

New Delhi, India

Vendedor de 4 estrellas

Vendedor de IberLibro desde 30 de enero de 2009

Tarifas de envío de India a Estados Unidos de America

ArtículoDe 20 a 24 días hábilesDe 4 a 7 días hábiles
Primer artículoEUR 17,50EUR 32,00
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