Marketing Strategy: A Decision Focused Approach. Este artículo no está disponible.
Orville Walker; John Mullins; Boyd, Jr., Harper
60 valoraciones de Goodreads
Idioma: inglés
Editorial: McGraw-Hill/Irwin, 2005
- Tapa blanda
- Usado
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
Vendedor de 5 estrellas
Vendedor de IberLibro desde 24 de marzo de 2009
No disponible
Tapa blanda
Condición: Usado - Bueno
EUR 6,01
Descripción del artículo del vendedor
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
N° de ref. del artículo G0072961902I4N00
- Título
- Marketing Strategy: A Decision Focused Approach
- Autor
- Orville Walker; John Mullins; Boyd, Jr., Harper
- Editorial
- McGraw-Hill/Irwin
- Año de publicación
- 2005
- Estado
- Very Good
- Sobrecubierta
- No Jacket
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 0072961902
- ISBN 13
- 9780072961904
- Edición
- 5ª Edición o Posterior
- Peso del artículo
- 1,45 libras
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
“Acerca de” puede pertenecer a otra edición de este título.