Marketing Strategy : A Decision Focused Approach. Este artículo no está disponible.
Mullins, John, Walker, Orville C., Boyd, Harper W., Jr.
60 valoraciones de Goodreads
Idioma: inglés
Editorial: McGraw-Hill Higher Education, 2005
- Tapa blanda
- Usado
Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Vendedor de 5 estrellas
Vendedor de IberLibro desde 3 de agosto de 2006
No disponible
Tapa blanda
Condición: Usado - Excelente
EUR 7,60
Descripción del artículo del vendedor
Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
N° de ref. del artículo 51418890-6
- Título
- Marketing Strategy : A Decision Focused Approach
- Autor
- Mullins, John, Walker, Orville C., Boyd, Harper W., Jr.
- Editorial
- McGraw-Hill Higher Education
- Año de publicación
- 2005
- Estado
- Fine
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 0072961902
- ISBN 13
- 9780072961904
- Edición
- 5th.
- Peso del artículo
- 0,5 libras
- Dimensiones
- N/A
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
“Acerca de” puede pertenecer a otra edición de este título.