Marketing Strategy and Competitive Positioning
Piercy, Nigel F., Saunders, John, Hooley, Graham, Nicoulaud, Brigitte
ISBN 10: 0273706977 ISBN 13: 9780273706977
Editorial: Pearson Education, Limited, 2007
Usado
Encuadernación de tapa blanda
Librería:
Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 3 de agosto de 2006
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo 9564734-6
Sinopsis:
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Reseña del editor: Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
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Detalles bibliográficos
Título: Marketing Strategy and Competitive ...
Editorial: Pearson Education, Limited
Año de publicación: 2007
Encuadernación: Encuadernación de tapa blanda
Condición: Very Good
Edición: 4 Edition.