Marketing Strategy and Competitive Positioning
Piercy, Nigel F., Saunders, John, Hooley, Graham, Nicoulaud, Brigitte
ISBN 10: 0273706977 ISBN 13: 9780273706977
Editorial: Pearson Education, Limited, 2007
Usado
Encuadernación de tapa blanda
Librería:
Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 13 de octubre de 2008
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo GRP64461343
Sinopsis:
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Reseña del editor: Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
"Sobre este título" puede pertenecer a otra edición de este libro.
Detalles bibliográficos
Título: Marketing Strategy and Competitive ...
Editorial: Pearson Education, Limited
Año de publicación: 2007
Encuadernación: Encuadernación de tapa blanda
Condición: Good
Edición: 4 Edition.