Marketing and Smart Technologies | Proceedings of ICMarkTech 2022, Volume 1
Idioma: inglés
Editorial: Springer, 2024
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Marketing and Smart Technologies | Proceedings of ICMarkTech 2022, Volume 1 | José Luís Reis (u. a.) | Taschenbuch | xxvi | Englisch | 2024 | Springer | EAN 9789819903351 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
N° de ref. del artículo 130048280
- Título
- Marketing and Smart Technologies | Proceedings of ICMarkTech 2022, Volume 1
- Autor
- José Luís Reis (u. a.)
- Editorial
- Springer
- Año de publicación
- 2024
- Estado
- Neu
- Encuadernación
- Taschenbuch
- Idioma
- inglés
- ISBN 10
- 9819903351
- ISBN 13
- 9789819903351
- Peso del artículo
- 1077 gramos
- Dimensiones
- 235 x 155 x 39 mm
- Catálogos de vendedores
- Bücher
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Acerca del autor
Marisa del Río Araujo is Associate Professor in the Business and Marketing Department of the University of Santiago de Compostela (Spain). She has a PhD in Marketing. Her doctoral thesis received the Annual Award Best Doctoral Thesis in Marketing in Spain - granted by the Spanish Association of Academic and Professional Marketing. Her papers have been published in high-impact national and international journals. Among others, Technovation, European Journal of Marketing, Active Learning in Higher Education or European Management Journal, ranked by the Journal Citation Report within the 25% of journals with the highest global impact in its areas. She is specialized in the use of multivariate research techniques, fundamentally, Structural Equation Systems. Nowadays, she is the coordinator of the researchgroup POSMARK (PEOPLE, SUSTAINABLE ORGANIZATIONS AND MARKETING). She has been Vice Dean of Economic Affairs and International Relations at the USC Faculty of Economics and Business. She has coordinated the Master in Tourism Management and has launched the Master in Online Marketing, which she manages.
Luis Paulo Reis has BSc (5 years - 1993), MSc (1995) and PhD (2003) degrees in Electrotechnical Engineering (with specializations in Computer Science, Industrial Informatics and Artificial Intelligence/Robotics). He is an Associate Professor at the University of Porto in Portugal and Director of LIACC – Artificial Intelligence and Computer Science Laboratory. He is an IEEE Senior Member and he was president of the Portuguese Society for Robotics and vice-president of the Portuguese Association for Artificial Intelligence. He is the President of APPIA - Portuguese Association for Artificial Intelligence. He is also Co-Director of LIACD - First Degree in Artificial Intelligence and Data Science. During the last 25 years, he has lectured courses, at the University, on Artificial Intelligence, Intelligent Robotics, Multi-Agent Systems, Simulation and Modelling, Games and Interaction, Educational/Serious Games and Computer Programming. He was the principal investigator of more than 15 research projects in those areas. He won more than 60 scientific awards including wining more than 15 RoboCup international competitions and best papers at conferences such as ICEIS, Robotica, IEEE ICARSC and ICAART. He supervised 22 PhD and 140MSc theses to completion and is supervising 12 PhD theses. He evaluated more than 50 projects and proposals for FP6, FP7, Horizon2020, FCT, and ANI. He was a plenary speaker at several international conferences such as ICAART, ICINCO, LARS/SBR, WAF, IcSports, SYROCO, CLAWAR, WCQR and ECIAIR. He organized more than 60 international scientific events, belonged to the Program Committee of more than 250 scientific events and edited more than 30 Springer volumes. He is the author of more than 400 publications in international conferences and journals (indexed at SCOPUS or ISI Web of Knowledge).
José Paulo Marques dos Santos is an Associate Professor at the Dept. of Business Studies, University of Maia, a researcher at the Unit of Experimental Biology, Faculty of Medicine, and at LIACC – Artificial Intelligence and Computer Science Lab, both in the University of Porto, Portugal. Paulo is visiting professor at the Universidade Europeia, Portugal. He also collaborates in Socius/CSG – Research Centre in Economic and Organizational Sociology (University of Lisbon). Paulo completed his PhD in Management (variant on Marketing) in 2011 at ISEG – Lisbon School of Economics and Management, University of Lisbon, and the 5-year bachelor’s in Chemical Engineering, in 1989, at the University of Coimbra, Portugal. His research interests lie in the area of consumer neuroscience, focusing on brand perception and brand meaning, ranging from neuroscientific techniques, like fMRI, EEG, and tDCS/tACS, to qualitative approaches like Grounded Theory, and passing by Semiotics. Modelling neural data with artificial neural networks and other AI methods is also a matter of study. Paulo has been publishing in neuroscience and branding academic journals like Frontiers in Neuroscience, Journal of Product and Brand Management, and Journal of Brand Management. He has been participating in the World Neuromarketing Forum (NMSBA) scientific committee and is one of the founders of the IC MarkTech – International Conference on Marketing and Technologies.
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Right of withdrawal for the sale of goods
Revocation right for consumers
(A ‘consumer' is any natural person who concludes a legal transaction which, to an overwhelming extent, cannot be attributed to either his commercial or independent professional activities.)
Instructions for revocation
Revocation right
You have the right to revoke this contract within 14 days without specifying any reasons.
The revocation period is 14 days with effect from the day,
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on which you or a third party nominated by you, which is not the carrier, had taken possession of the products, provided you had ordered one or more products within the scope of a standard order and this/these product/products is/are delivered uniformly;
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To preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, Email address: mail@preigu.de :
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I/we () herewith revoke the contract concluded by me/ us () regarding the purchase of the following products ()/
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Ordered on ()/ received on ()
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