Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing)
Gilbert A. Churchill, Dawn Iacobucci
ISBN 10: 0030331013 ISBN 13: 9780030331015
Editorial: South-Western College Pub, 2001
Usado
Encuadernación de tapa dura
Librería:
Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Honoris Librarius
Miembro de AbeBooks desde 1996
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Descripción
Descripción:
Very Good condition. 8th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. N° de ref. del artículo Y06A-03341
Sinopsis:
Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to ensure the development of students' conceptual and practical understanding of marketing research.
Reseña del editor: Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to ensure the development of students' conceptual and practical understanding of marketing research.
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Detalles bibliográficos
Título: Marketing Research : Methodological ...
Editorial: South-Western College Pub
Año de publicación: 2001
Encuadernación: Encuadernación de tapa dura
Condición: Very Good