Minor edge and corner wear; gently scuffed and scratched; spine is lightly creased; some light shelf wear; ex-library with the usual library markings; overall a nice used THIRD EDITION! Full-color pictorial wrapper with black lettering. 460 informative and educational pages nicely enhanced by black and white photographs and illustrations! "We are confident that the new edition of Marketing Research: An Aid to Decision Making will dramatically improve students' knowledge of marketing research because practitioners, academicians, and past users of the text recommended many of the changes and new topics that we incorporated into this edition. The fact is, there have been numerous changes in the research industry and global marketplace that warrant special attention. When you consider how research organizations are consolidating, economies are growing worldwide, and competition is intensifying, there is a resounding plea for improved knowledge by decision-makers.".

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Detalles bibliogr�ficos

T�tulo

Marketing Research: An Aid to Decision Making (THIRD EDITION)

Editor

Atomic Dog, Mason, OH

Fecha de publicaci�n

2006

Idioma

Ingl�s

ISBN 10

1592602886

ISBN 13

9781592602889

Encuadernaci�n

Soft cover

Edici�n

3rd Edition

Estado

Good

Cat�logos de vendedores

Acerca de

Sinopsis

We are confident that the new edition of Marketing Research: An Aid to Decision Making will dramatically improve students? knowledge of marketing research because practitioners, academicians, and past users of the text recommended many of the changes and new topics that we incorporated into this edition. The fact is, there have been numerous changes in the research industry and global marketplace that warrant special attention. When you consider how research organizations are consolidating, economies are growing worldwide, and competition is intensifying, there is a resounding plea for improved knowledge by decision-makers. We are confident that the new edition of Marketing Research: An Aid to Decision Making will dramatically improve students? knowledge of marketing research because practitioners, academicians, and past users of the text recommended many of the changes and new topics that we incorporated into this edition. The fact is, there have been numerous changes in the research industry and global marketplace that warrant special attention. When you consider how research organizations are consolidating, economies are growing worldwide, and competition is intensifying, there is a resounding plea for improved knowledge by decision-makers.

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