Marketing Principles and Best Practices

Dunne, Patrick, Griffin, Abbie, Czinkota, Michael R., Hoffman, K. Douglas, Dickson, Peter R.

ISBN 10: 0324200447 ISBN 13: 9780324200447
Editorial: Cengage South-Western, 2004
Usado Encuadernación de tapa dura

Librería: Better World Books, Mishawaka, IN, Estados Unidos de America Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

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Descripción

Descripción:

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo 3199657-6

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Sinopsis:

Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.

Reseña del editor: Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.

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Detalles bibliográficos

Título: Marketing Principles and Best Practices
Editorial: Cengage South-Western
Año de publicación: 2004
Encuadernación: Encuadernación de tapa dura
Condición: Good
Edición: 3rd.

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