The AI Marketing Playbook: Concepts - Methods - Applications

Lamplugh, Mark

ISBN 10: 1501522892 ISBN 13: 9781501522895

Editorial: Mercury Learning and Information, 2024

Idioma: Ingl�s

Condici�n: Nuevo Encuadernaci�n de tapa blanda

Guardar para m�s tarde

Vendido por GreatBookPrices, Columbia, MD, Estados Unidos de America

Vendedor de AbeBooks desde 6 de abril de 2009

Calificaci�n del vendedor: 5 de 5 estrellas

Ver los art�culos de este vendedor

Ver todos los ejemplares de este libro

Nuevos - Encuadernaci�n de tapa blanda

Condici�n: Nuevo

Precio: EUR 29,13 Convertir moneda

EUR 16,99 gastos de env�o desde Estados Unidos de America a Espa�a Destinos, gastos y plazos de env�o

Cantidad disponible: M�s de 20 disponibles

A�adir al carrito

Guardar para m�s tarde

Descripci�n

N� de ref. del art�culo 49747976-n

Contactar al vendedor

Denunciar este art�culo

Detalles bibliogr�ficos

T�tulo

The AI Marketing Playbook: Concepts - Methods - Applications

Editor

Mercury Learning and Information

Fecha de publicaci�n

2024

Idioma

Ingl�s

ISBN 10

1501522892

ISBN 13

9781501522895

Encuadernaci�n

Encuadernaci�n de tapa blanda

Estado

New

Cat�logos de vendedores

Acerca de

Sinopsis

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape.

FEATURES

Includes step-by-step guides for implementing AI tools in SEO, social media, and email
Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service
Features real-world cases from leading companies like Netflix, Amazon, and Spotify
Uses AI tools to transform customer data into actionable insights for more effective campaigns

TABLE OF CONTENTS

1: Introduction to AI Marketing.
2: Understanding AI and Machine Learning.
3: Preparing Your Data for AI.
4: Using AI to Analyze Customer Behavior.
5: Personalization with AI.
6: Chatbots and AI-Powered Customer Service.
7: Image and Video Recognition with AI.
8: Using AI for Social Media Marketing.
9: Predictive Analytics with AI.
10: Email Marketing with AI.
11: Search Engine Optimization with AI.
12: Using AI for Content Marketing.
13: Marketing Automation with AI.
14: Using AI for Sales Enablement.
15: Ethical Considerations and the Future of AI in Marketing.

Acerca del autor

Mark Lamplugh is a visionary CMO and best-selling author adept at driving revenue growth and achieving organizational goals through data-driven technology and collaborative leadership. An expert in leveraging digital marketing, he has experience in budget management, team direction, and stakeholder engagement.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

SuperBookDeals.com is your top source for finding new books at the absolute lowest prices, guaranteed ! We offer big discounts - everyday - on millions of titles in virtually any category, from Architecture to Zoology -- and everything in between. Discover great deals and super-savings, on professional books, text book titles, the newest computer guides, or your favorite fiction authors. You'll find it all - at HUGE SAVINGS - at SuperBookDeals. Browse through our complete online product catalog today. Serving customers around the world for years, we help thousands find just the books they're looking for -- at incredibly low, bargain prices.

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

Expert Trading Limited
9220 Rumsey Road, Suite 101, Columbia, MD, 21045, U.S.A.

Condiciones de venta y env�o

Condiciones de venta

Company Name: GreatBookPrices
Legal Entity: Expert Trading, LLC
Address: 6310 Stevens Forest, suite 200, Columbia MD 21046
Email address: CustomerService@SuperBookDeals.com
Phone number: 410-964-0026
consumer complaints can be addressed to address above
Registration #: 52-1713923
Authorized representative: Danielle Hainsey

Derecho a cancelaci�n

Condiciones de env�o

Our warehouses across the globe are fully operational without substantial delays. We are working hard and continue to overcome the daily challenges presented by COVID-19. We appreciate your understanding.

Internal processing of your order will take about 1-2 business days. Please allow an additional 4-14 business days for Media Mail delivery. We have multiple ship-from locations - MD,IL,NJ,UK,IN,NV,TN & GA

Tarifas de env�o de Estados Unidos de America a Espa�a

Tarifas de env�o de Estados Unidos de America a Espa�a
Cantidad del pedido	De 21 a 36 d�as h�biles	De 21 a 36 d�as h�biles
Primer art�culo	EUR 16.99	EUR 16.99

Los plazos de entrega los establecen los vendedores y var�an seg�n el transportista y la ubicaci�n. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relaci�n con cargos adicionales para cubrir cualquier aumento en los costes de env�o de los art�culos.