Marketing Plans in Action: A Step-by-Step Guide for Libraries, Archives, and Cultural Organizations. Este artículo no está disponible.Marketing Plans in Action: A Step-by-Step Guide for Libraries, Archives, and Cultural Organizations

You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow. Goodman’s invaluable resource is here to smooth the way with 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips on such topics as

• efficiently reviewing and tracking task requests from colleagues around your organization;
• keeping people informed through project management tools and formal reporting;
• developing and sustaining a network of media contacts in the community who will publicize your events;
• crafting a consistent brand identity across the organization through language, logo, and colors;
• creating and maintaining a public calendar for content;
• designing mobile-friendly email messages and web pages;
• segmenting email campaigns for maximum impact and engagement;
• collecting user information while respecting privacy;
• employing simple surveys for quick and useful feedback; and
• handling complaints with grace.

With the help of Goodman’s step-by-step advice, you’ll be able to establish and maintain marketing communication strategies and workflows no matter your organization’s size.

Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.