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T�tulo: Marketing in a Nutshell: Key concepts for non-specialists
Editor: Butterworth-Heinemann
Fecha de publicaci�n: 2007
Idioma: Ingl�s
ISBN 10: 0750681330
ISBN 13: 9780750681339
Encuadernaci�n: Paperback
Estado: New
Peso: 13 onzas

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Sinopsis

Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all.

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MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.

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