Marketing New Realities : An Introduction to Virtual Reality and Augmented Reality Marketing, Branding, and Communications

Hackl, Cathy, Wolfe, Samantha G.

ISBN 10: 0996510672 ISBN 13: 9780996510677

Editorial: Meraki Press, 2017

Idioma: Ingl�s

Condici�n: Usado - Aceptable Encuadernaci�n de tapa blanda

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Descripci�n

Used book that is in clean, average condition without any missing pages.

N� de ref. del art�culo 39819965-6

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Detalles bibliogr�ficos

T�tulo

Marketing New Realities : An Introduction to Virtual Reality and Augmented Reality Marketing, Branding, and Communications

Editor

Meraki Press

Fecha de publicaci�n

2017

Idioma

Ingl�s

ISBN 10

0996510672

ISBN 13

9780996510677

Encuadernaci�n

Encuadernaci�n de tapa blanda

Estado

Good

Cat�logos de vendedores

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Sinopsis

Virtual Reality (VR) and Augmented Reality (AR) have changed the playing field dramatically for marketing, branding, and public relations professionals. Marketing New Realities gives you the tools you’ll need to understand, create, and manage successful VR and AR campaigns now and for years to come. Get a head start on this new frontier, and harness the power of next-gen communication tools to engage effectively with your audience.

Acerca del autor

Cathy Hackl, APR, is an Emmy-nominated communicator turned VR & AR Speaker, Evangelist, Producer and Marketing Futurist. She's the founder of Latin@s in VR/AR and has been recognized by NBC as one of the top women in virtual reality. IZEA has recognized her as one of the world's leading VR and AR influencers. She's an immersive marketing expert that's championing diversity in tech. Born a storyteller, prior to VR/AR and PR, Hackl worked as a journalist with media brands like CNN, ABC News, and Discovery Communications. Sam Wolfe is co-founder and CEO of PitchFWD Reality, a VR/AR consulting firm, and co-founder of The Marketing Futurists, an organization dedicated to preparing Marketers for the next communication tools and technologies. Wolfe has managed B2C and B2B Marketing and branding strategies and creative campaigns for companies such as Showtime Networks, Food Network, Cooking Channel, TV Guide, Rovi (now TiVo), and RLTV.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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