Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour (Routledge Studies in Marketing). Este artículo no está disponible.
Idioma: inglés
Editorial: Routledge, 2019
- Tapa dura
- Nuevo
Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
Vendedor de IberLibro desde 25 de marzo de 2015
Condición: Nuevo
EUR 276,07
Descripción del artículo del vendedor
In English.
N° de ref. del artículo ria9780815386940_new
- Título
- Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour (Routledge Studies in Marketing)
- Editorial
- Routledge
- Año de publicación
- 2019
- Estado
- New
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 081538694X
- ISBN 13
- 9780815386940
- Peso del artículo
- 740 gramos
- Serie
- Libro 11 de 60: Routledge Studies in Marketing
This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Aijaz A. Shaikh is a University Lecturer(Marketing) at the University of Jyväskylä, Finland. He has more than 15 years of professional, teaching, and research experience. His research interests include customer behaviour, mobile financial services, shared-economy, social media technologies and their usage.
Heikki Karjaluoto is a Professor of Marketing at the University of Jyväskylä, Finland and the leader of the Digital Marketing Research group. His research interests include customer relationship management, marketing communications, mobile communications, and retail banking.
“Acerca de” puede pertenecer a otra edición de este título.