Marketing Management (Paperback)

Idioma: inglés

Editorial: Eliva Press, 2026

999935064X / 9789999350648

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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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Vendedor de IberLibro desde 22 de junio de 2007

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Condición: Nuevo

EUR 67,53

Envío por EUR 33,19 
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Descripción del artículo del vendedor

Paperback. Marketing Management is a comprehensive and contemporary guide designed to help students, educators, and aspiring professionals understand the principles and practices of modern marketing. In today's dynamic and highly competitive business environment, marketing has evolved beyond selling products and services to creating meaningful customer experiences, building long-term relationships, and delivering sustainable value. This book presents marketing concepts in a simple, systematic, and practical manner, making it an ideal learning resource for undergraduate and postgraduate students of management and commerce. The book covers the core areas of marketing, including the evolution of marketing, the marketing environment, consumer behaviour, market segmentation, targeting and positioning, product and brand management, pricing strategies, distribution channels, integrated marketing communication, digital marketing, retailing, services marketing, customer relationship management, marketing ethics, sustainability, and emerging trends in the field. Each topic is presented with clear explanations, practical examples, illustrations, and case-based insights to bridge the gap between theory and real-world business practices. Special emphasis has been placed on the rapidly changing marketing landscape driven by digital transformation, artificial intelligence, social media, data analytics, and evolving consumer expectations. Readers will gain an understanding of how organizations formulate marketing strategies, develop competitive advantage, and respond effectively to changing market conditions. The book also encourages critical thinking, strategic decision-making, and the application of marketing principles to solve contemporary business challenges. Designed to align with university curricula while remaining relevant to industry needs, this book serves as a valuable academic companion and practical reference. Whether the reader is preparing for examinations, conducting research, or seeking to strengthen professional knowledge, this text provides a balanced blend of conceptual clarity and practical application. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

N° de ref. del artículo 9789999350648

Título
Marketing Management (Paperback)
Autor
Divya Pk
Editorial
Eliva Press
Año de publicación
2026
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
999935064X
ISBN 13
9789999350648

AussieBookSeller

Truganina, VIC, Australia

Vendedor de 5 estrellas

Vendedor de IberLibro desde 22 de junio de 2007

Tarifas de envío de Australia a Estados Unidos de America

ArtículoDe 25 a 45 días hábilesDe 8 a 14 días hábiles
Primer artículoEUR 33,19EUR 39,47
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The Nile Group Pty Ltd

42 Apex Drive
Truganina, VIC Australia 3029