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Marketing Management - Knowledge and Skills (English version of the 10th edition of Business Administration classic textbook)(Chinese Edition)


ISBN 10: 730015803X / ISBN 13: 9787300158037
Nuevos Condición: New Encuadernación de tapa blanda
Librería: liu xing (JiangSu, JS, China)

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Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pub Date :2012-06 Pages: 539 Publisher: China Renmin University Press [Book Description] marketing is a science. but also art. Marketing Management: Knowledge and Skills (English Edition). a book by J. Paul Peter and Little James H Donnelly book. Lou respect translation. the most important feature of this book is to consolidate the marketing knowledge and development of marketing skills both better reflects the marketing and management of scientific. comprehensive and practical. As describing the purpose of writing this book. the author said. to consolidate students' knowledge of marketing management. and apply this knowledge to develop and implement a successful marketing strategy training being to constantly improve their marketing skills. throughout all the chapters of the book is clearly presented. As the outcome of years of teaching practice in innovation and improvement of teaching philosophy and methods. the book is to create a model of the six stages of learning methods. stressed at the same time teach marketing knowledge. to help students build the thinking and understanding of the turbulent market environment in the increasingly fierce competitive nature. leading to the development of science and the ability of the marketing decisions. Author J. Paul Peter (J.Paul Peter) Wisconsin Madison University professor and marketing department. Has taught at Indiana State University. Ohio State University. and the University of Washington. Taught at Ohio State University. he was student named distinguished professor of marketing at the University of Wisconsin. he won the John R. Larson Teaching Award. The research of Professor Peter scattered marketing. market research. consumer research and other academic journals. His thesis on the structure validity market research prestigious Odile (O'dell) Award. Professor Peter has written more than 30 books. including Marketing Management Preamble. Consumer Behavior and Marketing Strategy. Marketing: for customers to create value. Marketing works. he is the most cited author of. Professor Peter marketing. market research. consumer research. commercial research pipeline Committee members. and serves as the United States ignored the Federal Trade Commission's consultant. [Contents] Chapter 1 of Part 1 Marketing Management Essentials 1 Introduction to strategic planning and marketing management process the 2 marketing information. research and understanding of marketing research Chapter 2 of the target market: the decision-making process and information systems 3 Chapter 5. Section 3 of the market segmentation marketing mix Chapter 6 Chapter 7 of the product with the brand strategy planning and development of new products Chapter 8 Chapter consumer behavior Chapter 4 companies. governments and organizations buy integrated marketing communications Chapter 9 officers sales. Chapter 10 of the establishment of relations and sales management distribution strategy in Chapter 11. Chapter 12 of the four special areas of pricing strategies marketing services marketing Chapter 13. Part 2 of the global marketing analysis marketing problem and Case Part 3 marketing decisions financial analysis of Internet practice - Part 4 - Part 5 Marketing Management Case 1 Case Group A: The 2008 case of market opportunity analysis Case 1 Southwest Airlines Gucci company: its advantage in luxury handbags sustainable this? Two cases in group B: 4 Product Strategy Case 3 your family excellent ranking company Case 3 Case Group C: the promotional strategies Case 5 Fluxus: Select creatively Case 6 Red Bull Case 7 Dove. you're beautiful story 9 Pets.corn: four cases of Dove's Campaign for Real Beauty Group D: Channel Strategy Case 8 IKEA's global strategy: provide furniture case for the world: the case of the rise and fall of the case of the pet supplies retailer Wal-Mart in 2008 5 Group E: the pricing strat. N° de ref. de la librería FP072368

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Título: Marketing Management - Knowledge and Skills ...

Encuadernación: paperback

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Paperback. Pub Date: 2012 Jun Pages: 539 Language: English in Publisher: People's University of China Press consolidate the marketing knowledge and the development of marketing skills both. Create a model of the six stages of learning methods. and the methods and tools of this framework of rules and layout. marketing knowledge and concepts. analyze real marketing problems. as well as the formulation of marketing decision-making skills. rigorous logic and clear context of an integrated marketing learning process highlighted the learning and closely integrated. Flexible to adapt to the requirements of the marketing teaching. The model of the six stages of learning methods is very flexible and can be easily adapted to different levels of students' needs and teaching purposes. For example. for the beginner. the focus can be on science and gives a comprehensive overview of market...

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