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Detalles bibliogr�ficos

T�tulo: Marketing Management: Analysis, Planning, Implementation and Control
Editor: Pearson Education (US)
Fecha de publicaci�n: 1993
Idioma: Ingl�s
ISBN 10: 0130980056
ISBN 13: 9780130980052
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: Good

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Sinopsis

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

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Revival Books Ltd
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