Marketing Management : Analysis, Planning, Implementation and Control. Este artículo no está disponible.
6040 valoraciones de Goodreads
Idioma: inglés
Editorial: Prentice Hall PTR, 1996
- Tapa blanda
- Usado
Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
Vendedor de 5 estrellas
Vendedor de AbeBooks desde 13 de octubre de 2008
No disponible
Tapa blanda
Condición: Usado - Bueno
EUR 6,67
Descripción del artículo del vendedor
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de ref. del artículo 50983611-20
- Título
- Marketing Management : Analysis, Planning, Implementation and Control
- Autor
- Kotler, Philip
- Editorial
- Prentice Hall PTR
- Año de publicación
- 1996
- Estado
- Very Good
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 0132613638
- ISBN 13
- 9780132613637
- Peso del artículo
- 3,406 libras
- Dimensiones
- N/A
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
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Reseña del editor
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
“Acerca de” puede pertenecer a otra edición de este título.
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