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Detalles bibliogr�ficos

T�tulo: Marketing: An Introduction (with MyLab Marketing & Pearson eText Student Access Code Card): Global Edition
Editor: Pearson Education
Fecha de publicaci�n: 2010
Idioma: Ingl�s
ISBN 10: 0132542056
ISBN 13: 9780132542050
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: Very Good
Peso: 1360,8 gramos

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Sinopsis

For undergraduate Principles of Marketing courses.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value―creating it and capturing it―drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

Rese�a del editor

For undergraduate Principles of Marketing courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

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