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Detalles bibliogr�ficos

T�tulo: Marketing: An Introduction
Editor: Pearson College Div
Fecha de publicaci�n: 2010
Idioma: Ingl�s
ISBN 10: 0136102433
ISBN 13: 9780136102434
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: good

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Sinopsis

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

Rese�a del editor

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

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Greenworldbooks
3703 Avenue E East, Arlington, TX, 76011, U.S.A.

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