Marketing Imagination, New, Expanded Edition. Este artículo no está disponible.
143 valoraciones de Goodreads
Idioma: inglés
Editorial: Free Press, 1986
- Tapa blanda
- Usado
Librería: Blue Vase Books, Interlochen, MI, Estados Unidos de AmericaBlue Vase Books
Vendedor de 5 estrellas
Vendedor de IberLibro desde 22 de mayo de 2017
No disponible
Tapa blanda
Condición: Usado - Aceptable
EUR 6,10
Descripción del artículo del vendedor
Former library book with the usual stamps, stickers and labels. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
N° de ref. del artículo 31UE34002JTS_ns
- Título
- Marketing Imagination, New, Expanded Edition
- Autor
- Theodore M. Levitt
- Editorial
- Free Press
- Año de publicación
- 1986
- Estado
- good
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 0029190908
- ISBN 13
- 9780029190906
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing" Now Theodore Levitt - renowned as the Harvard Business School's "guru of marketing" - has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia" and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best - sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
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Acerca del autor
Theodore Levitt is Editor of the Harvard Business Review and Edward W. Carter Professor of Business Administration at the Harvard Business School. One of the most widely read and respected figures in marketing, he is a four-time winner of the annual McKinsey Award for the best article in the Harvard Business Review.
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