T�tulo: Marketing Glossary : Key Terms, Concepts and Applications in Marketing Management, Sales, Advertising, Public Relations, Direct Marketing, Market Research, Sales promotion
Editor: Clementebooks
Fecha de publicaci�n: 2002
Idioma: Ingl�s
ISBN 10: 0971943427
ISBN 13: 9780971943421
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: As New

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Sinopsis

A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.

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