Marketing : The Core. Este artículo no está disponible.
Rudelius, William, Hartley, Steven W., Kerin, Roger A.
117 valoraciones de Goodreads
Idioma: inglés
Editorial: McGraw-Hill Higher Education, 2008
- Tapa blanda
- Usado
Librería: Better World Books: West, Reno, NV, Estados Unidos de AmericaBetter World Books: West
Vendedor de 5 estrellas
Vendedor de IberLibro desde 14 de marzo de 2016
No disponible
Tapa blanda
Condición: Usado - Bueno
EUR 6,16
Descripción del artículo del vendedor
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de ref. del artículo 4100642-6
- Título
- Marketing : The Core
- Autor
- Rudelius, William, Hartley, Steven W., Kerin, Roger A.
- Editorial
- McGraw-Hill Higher Education
- Año de publicación
- 2008
- Estado
- Very Good
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 0073381063
- ISBN 13
- 9780073381060
- Edición
- 3rd Edition.
- Peso del artículo
- 0,5 libras
- Dimensiones
- N/A
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
“Acerca de” puede pertenecer a otra edición de este título.