Marketing: The Core: 2024 Release (International Edition) ISBN : 9781266807961

Marketing: The Core is a briefer, 18-chapter version of Kerin/Hartley, Marketing with a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology. Featuring a commitment to engagement, leadership, and innovation:  Engagement: A strong emphasis on high engagement with an easy-to-read, high involvement, interactive writing style that engages students through active learning techniques. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership: Leading with current content and conversational writing style. New emphasis on data-driven decision-making with coverage of traditional and contemporary marketing concepts, including hyperlinked assignments throughout to easily correlate activities. Innovation: Innovative pedagogical tools that match contemporary students learning styles and interests. The authors’ use of up-to-date technology brings real innovation to the materials with use of in-text video links, hyperlinked PowerPoint slides, a regularly updated author blog, updated Marketing Video Library, and more all supplement the robust McGraw Hill Connect Marketing digital learning solution.