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Detalles bibliogr�ficos

T�tulo: Marketing Channels: A Relationship ...

Editorial: McGraw-Hill Education (ISE Editions)

A�o de publicaci�n: 1996

Encuadernaci�n: Encuadernaci�n de tapa blanda

Condici�n: Good

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This text uses the relationship marketing perspective. A Channels Relationship Model (CRM) has been created by the authors which is the guiding framework for the book. It includes: coverage of global and ethical issues; cases, including S.C. Johnson & Son Limited, Procter & Gamble Co, Ito-Yokado Company, Norsk Kjem A/S, Sony Corporation and Nike, Inc; readings which bridge the theory with real-world applications; profiles of practitioners in a variety of channel roles including franchising, logistics, retail distribution and wholesaling; and key terms, chapter summaries, open-ended questions and review questions.

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