Marketing and Big Data Analytics in Tourism and Events

In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.

Tareq Nael Hashem has been working as a Full Professor in Applied Science at a private university in Jordan since October 2023. He serves as a member of the Dissertation Committee at Westcliff University in the United States. He worked as an Assistant Professor at Philadelphia University for a period of 5 years starting from 2007. He worked as an Associate Professor at Philadelphia University for a duration of 2 years. He later worked as an Associate Professor at Isra University- Jordan for 8 years starting in 2014. He served as the Head of the Marketing Department at Isra University from October 10, 2019, to October 10, 2020. He held the position of Full Professor at Isra University- Jordan from April 7, 2022, to September 15, 2023. The study he conducted encompasses a wide array of subjects, spanning management in diverse industries, digital marketing, marketing information systems, and marketing. He is involved in reviewing, authoring, and editing book projects, and actively contributes to numerous scientific journals and international editorial boards. Furthermore, the researcher possesses practical expertise in the banking sector, having served as a credit officer at the Islamic International Arab Bank, and has also held a marketing manager position in the hotel furnishings industry at Tabarak International Group.

Ahmad Albattat is an Associate Professor and Program Leader in School of Global Hospitality and Tourism, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. He is a Visiting Professor and External Examiner in Medan Academy of Tourism (Akpar Medan). He received PhD in Hospitality Management “Disaster and Emergency Planning and Preparedness” from University Sains Malaysia (USM), Malaysia. He worked as an Associate Professor in Graduate School of Management, Post Graduate Centre, Management and Science University, Shah Alam, Selangor, Malaysia. Assistant Professor, Ammon Applied University College, Amman, Jordan. Senior Lecturer and Research Coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and Researcher at Sustainable Tourism Research Cluster (STRC), Pulau Pinang, Malaysia. He was working for the Jordanian hospitality industry for 17 years. His teaching and consultancy fields include hospitality management, events management, research methodology, strategic management and final research projects. His research areas include hospitality management, hotel, tourism, events, emergency planning, disaster management, sustainable development goals and human resource. He is an active member of several Scientific and Editorial Board of International journals, reviewer, author and editor for book projects. His latest works have been published in the refereed international journals, conference proceedings, books and book chapters.

Marco Valeri is Associate Professor of Organizational Behavior, Faculty of Economics at Niccolò Cusano University, Italy. He received PhD in Strategic Management and Organizational Behavior from “Tor Vergata” University, Italy. He is Lecture in Applied Organizational Behaviour at Xenophon College, UK. He is Visiting Professor at University of Information Science and Technology (UIST) “St. Paul The Apostle”, Macedonia. He is Adjunct Professor at Faculty of Social Sciences and Leisure Management, School of Hospitality, Tour- ism and Events, Taylor’s University, Malaysia. He is Adjunct Professor, Faculty of Economics at Lovely Pro- fessional University (LPU), India. He is Associate Researcher in Strategy, Magellan Research Center, School of Management, Iaelyon Business School, Jean Monet University, France. He is Honorary Associate Profes- sor, University of Pannonia, Hungary. Ranked #7 worldwide the most productive family economics scholars according to the ranking published by Texas State University. He’s teaching and consultancy fields include strategic management, leadership development, cross-cultural management, international hospitality management. His research areas include sustainability and green practices, strategy implementation, knowledge management, family business, crisis management, infor- mation technology, network analysis. He chaired/co-chaired and served on numerous PhD dissertation and master thesis committees. He has a long and extensive international academic experience and has taken visiting positions in several universities. He is member of several Editorial Boards of international tourism journals, reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management (Emerald Publishing, Springer, Routledge and IGI Global).

Anukrati Sharma is Associate Professor of the Department of Commerce and Management at the University of Kota (A State Govt. University), Rajasthan, India. She is the Director of the Skill Development Centre of the same University. She is also Dean (Honorary) of Tourism and Hospitality at Vishwakarma Skills University, Jaipur (A Govt. State University). She was Head of the Department of Commerce and Management, University of Kota. In 2015, she received a Research Award from the University Grants Commission (UGC), New Delhi, for her project “Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects.” She is appointed as the Official Partner of the BRICS (DUT) Funded Project for the years 2022-2024 i.e. (BRICS Research Institute Grant Project Ref: BRI22/1215) titled “Growth and Sustainability of Livelihoods in the BRICS Countries: Knowledge Sharing in Social Justice, Governance, Multilateralism”. She is also working on a Major Research Project under Mahatma Gandhi National Council of Rural Education, Ministry of Human Resource Development Government of India. A member of 7 professional bodies, she has attended a number of national and international conferences and presented 45 papers. She has been invited as Keynote, Speaker, Panel member by different countries such as Sri Lanka, Uzbekistan, South Africa, Nepal, Malaysia, Indonesia and Turkey.