Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media.

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Detalles bibliogr�ficos

T�tulo

Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Editor

Wiley

Fecha de publicaci�n

2014

Idioma

Ingl�s

ISBN 10

111837343X

ISBN 13

9781118373439

Encuadernaci�n

Encuadernaci�n de tapa blanda

Estado

acceptable

Cat�logos de vendedores

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Sinopsis

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel

Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques―and achieve optimum results.

Practical exercises in each chapter help you apply and reinforce techniques as you learn.

Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools
Reveals how to target and retain profitable customers and avoid high-risk customers
Helps you forecast sales and improve response rates for marketing campaigns
Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising
Covers social media, viral marketing, and how to exploit both effectively

Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Acerca del autor

Wayne L. Winston is John and Esther Reese chaired Professor of Decision Sciences at the Indiana University Kelley School of Business and will be a Visiting Professor at the Bauer College of Business at the University of Houston. He has won more than 45 teaching awards at Indiana University. He has also written numerous journal articles and a dozen books, and has developed two online courses for Harvard Business School.

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Descripci�n de la librer�a

About us Our Mission: Goodwill changes lives every day by empowering people to increase their independence and reach their potential through education, health and employment. Our services include: Tuition-free, charter high school for grades 9-12 for students experiencing barriers to education. Tuition-free, charter high schools for adults that focuses on removing barriers to education by offering students flexible scheduling, tutoring, life coaching, child care, transportation, college credits and other resources. Direct hiring for Goodwill jobs, especially for job-seekers with employment barriers like a disability, criminal history or limited education. Job readiness, training and placement for individuals with barriers. Pre-natal and maternal health, parenting skills, child development and school readiness. Connections to resources for transportation, housing, child care, financial literacy and more. A child development center and preschool for children ages six weeks to five years.

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Informaci�n empresarial del vendedor

Goodwill of Central and Southern Indiana
1635 West Michigan Street, Indianapolis, IN, 46222, U.S.A.

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