Marketing without Advertising: Brand Preference and Consumer Choice in Cuba (Routledge Advances in Management and Business Studies). Este artículo no está disponible.
Idioma: inglés
Editorial: Routledge, 2011
- Tapa dura
- Nuevo
Librería: Poverty Hill Books, Mt. Prospect, IL, Estados Unidos de AmericaPoverty Hill Books
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Condición: Nuevo
EUR 136,76
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N° de ref. del artículo 9078634
- Título
- Marketing without Advertising: Brand Preference and Consumer Choice in Cuba (Routledge Advances in Management and Business Studies)
- Autor
- Morales, Emilio; Scarpaci, Joseph
- Editorial
- Routledge
- Año de publicación
- 2011
- Estado
- New
- Encuadernación
- hardcover
- Idioma
- inglés
- ISBN 10
- 0415896983
- ISBN 13
- 9780415896986
- Peso del artículo
- 22 onzas
- Dimensiones
- 6x0x9
How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Emilio Morales is the former Director of Marketing for CIMEX, S.A., the largest Cuban company in the retail and wholesale business. Born, raised, and educated in Cuba, he worked there until 2006 before moving to Miami. He holds a B.S. in Computer Science, a Masters in Marketing, and an MBA.
Joseph L. Scarpaci is Associate Professor at West Liberty University, and former Professor of Urban Affairs and Planning (1989-2003) in the School of Public and International Affairs at Virginia Tech.
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