Market Segmentation : A Step-by-Step Guide to Profitable New Business
Croft, Michael J.
ISBN 10: 0415097363 ISBN 13: 9780415097369
Editorial: CENGAGE Learning, 1994
Usado
Encuadernación de tapa blanda
Librería:
Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 13 de octubre de 2008
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo GRP14743680
Sinopsis:
This volume sets out to provide a focused approach to winning the "game" of marketing. It answers the central issues facing any business, such as: Which groups of users should you serve? With whom will you compete? How can you outperform them? Using a step-by-step approach, the author points the way through the various stages of identification, implementation and maintenance of a coherent market segmentation strategy. This approach allows any manager, in any market, to realize new business opportunities via a series of logical stages.
Acerca del autor: Michael J. Croft has had several years experience running training programmes and working with a variety of client companies, particularly in the area of strategic marketing planning.
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Detalles bibliográficos
Título: Market Segmentation : A Step-by-Step Guide ...
Editorial: CENGAGE Learning
Año de publicación: 1994
Encuadernación: Encuadernación de tapa blanda
Condición: Very Good
Edición: 0th Edition.