T�tulo: The Market Research Revolution: A Marketer's Guide to Emerging New Methods: Volume 4 (NMSBA)
Editor: CreateSpace Independent Publishing Platform
Fecha de publicaci�n: 2017
Idioma: Ingl�s
ISBN 10: 1544753853
ISBN 13: 9781544753850
Encuadernaci�n: Paperback
Estado: Brand New

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Sinopsis

The Market Research Revolution. A Marketer’s Guide to Emerging New Methods is for marketers who rely on market research to make important decisions. It focuses on research methodologies that are aligned with what neuroscience research has taught us about consumer purchase behaviour. Each chapter has been contributed by an expert in the field and highlights the strengths and weaknesses of various methodologies, typically using case examples to illustrate applications. They demonstrate that the emerging methodologies tend to be neither more expensive nor time consuming than traditional methods, but can deliver more reliable and actionable results. If you are a user of market research you will find this book both relevant and illuminating.

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Informaci�n empresarial del vendedor

Edward Bowditch Ltd
Exstowe, Exton, Exeter, EX3 0PP, United Kingdom

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Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
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Authorised representative: Mr. E. Bowditch