A successful entrepreneur provides a step-by-step approach to innovation, explaining how to design lucrative new products and processes and how to bring them successfully to market, following them from brainstorming session to market. 20,000 first printing.

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KEVIN O'CONNOR is chairman of DoubleClick and on the board of many other public and private companies. He has several other ventures in the planning stages and is a private investor helping to fund the next wave of technology companies. He lives in Santa Monica, California.

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