Managing the Web-Based Enterprise

This is a what-to-do, hands-on guide to everything you need to know about creating and managing a Web-based enterprise. A Web-based enterprise is more than just a company with a Web site: it is an integrated operation in which the Web and traditional media are part of a unified and consistent organization. The challenge this book addresses is how to keep the Web-based enterprise focused on its goals. The book contains samples and templates of web pages, HTML, and management documents such as job descriptions. they are used to put together the basics of a Web-based enterprise by filling in the blanks and modifying highlighted areas.