Managing & Using Information Systems A Strategic Approach, 8th Edition

Pearlson, KE (Author)

ISBN 10: 1394215444 ISBN 13: 9781394215447
Editorial: John Wiley & Sons, 2024
Nuevos Paperback

Librería: Revaluation Books, Exeter, Reino Unido Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Vendedor de AbeBooks desde 6 de enero de 2003

Este artículo en concreto ya no está disponible.

Descripción

Descripción:

8th edition. 318 pages. 10.50x8.25x0.75 inches. In Stock. N° de ref. del artículo 1394215444

Denunciar este artículo

Sinopsis:

Provides the knowledge and insights necessary to contribute to the Information Systems decision-making process

Managing & Using Information Systems: A Strategic Approach delivers a solid knowledgebase of basic concepts to help MBA students and general business managers alike become informed, competent participants in Information Systems (IS) decisions. Now in its eighth edition, this fully up-to-date textbook explains the fundamental principles and practices required to use and manage information while illustrating how information systems can create or obstruct opportunities ― and even propel digital transformations within a wide range of organizations.

Drawing from their expertise in both academia and industry, the authors discuss the business and design processes relevant to IS while presenting a basic framework that connects business strategy, IS strategy, and organizational strategy. Step by step, readers are guided through each essential aspect of Information Systems, from fundamental information architecture and infrastructure to cyber security, Artificial Intelligence (AI), business analytics, project management, platform and IS governance, IS sourcing, and more. Detailed chapters contain mini-cases, full-length case studies, discussion topics, review questions, supplemental readings, and topic-specific managerial concerns that provide insights into real-world IS issues.

Managing & Using Information Systems: A Strategic Approach, Eighth Edition, is an excellent textbook for advanced undergraduate and MBA-level courses on IS concepts and managerial approaches to leveraging emerging information technologies.

"Sobre este título" puede pertenecer a otra edición de este libro.

Detalles bibliográficos

Título: Managing & Using Information Systems A ...
Editorial: John Wiley & Sons
Año de publicación: 2024
Encuadernación: Paperback
Condición: Brand New

Los mejores resultados en AbeBooks

Existen otras 21 copia(s) de este libro

Ver todos los resultados de su búsqueda