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Detalles bibliogr�ficos

T�tulo

Managing Green Issues

Editor

Palgrave / Macmillan

Fecha de publicaci�n

2006

Idioma

Ingl�s

ISBN 10

023050003X

ISBN 13

9780230500037

Encuadernaci�n

Black Cloth

Edici�n

Revised and Updated 2nd Edition.

Estado

Near Fine (NEAR NEW)

Estado de la sobrecubierta

Dust Jacket (AS NEW)

Firmado

EX PUBLIC SECTOR LIBRARY BLACK

Cat�logos de vendedores

Environmental Subjects

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Sinopsis

The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization’s success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.For more information visit the website at www.greenissues.com

Acerca del autor

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton.

For more information visit the website at www.curtinandco.com

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Informaci�n empresarial del vendedor

J J Basset Books, bassettbooks, bookfarm.co.uk
United Kingdom

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